Materials

Rethinking what sportswear is made of.

Two fibres carry most of our collection: TENCEL™ Lyocell made from wood and organic cotton (kbA). Here's why – and what they do for you.

What is the best material for this particular piece – and how can we make it better?

For us, it's not about finding one perfect fabric. It's about questioning every component of a garment – from the main fibre to the thread, print and finish.

We choose materials by performance, feel, durability, origin and environmental impact.

Why TENCEL™ Lyocell?

Performance inspired by nature.

TENCEL™ Lyocell is a cellulose fibre made from wood. It feels smooth and soft on the skin, takes up moisture and releases it again – properties made for training, movement and everyday life.

Tap a property to learn more

From tree to T-shirt

How the fibre is made.

01 / 05

Responsibly sourced wood

Everything starts with wood from certified (FSC® or PEFC) or controlled sources.

Organic cotton (kbA)

The natural classic.

kbA stands for kontrolliert biologischer Anbau – controlled organic farming. We use organic cotton where its properties make sense: for hoodies, relaxed silhouettes and pieces where a natural feel and robustness are an advantage.

Controlled organic farming · kbA
  • 01

    No synthetic pesticides

    Organic farming does without chemical-synthetic pesticides and fertilisers. Pests are managed with natural methods.

  • 02

    No GMO seeds

    Genetically modified seed is not allowed in organic cultivation.

  • 03

    Living soil

    Crop rotation and natural fertilisers such as compost keep the soil fertile.

  • 04

    Independently inspected

    Organic farms are inspected regularly by independent control bodies.

Organic vs. conventional cotton

Pesticides
Conventional: Chemical-synthetic pesticides are commonly used.
Organic (kbA): No chemical-synthetic pesticides.
Fertiliser
Conventional: Synthetic mineral fertilisers are common.
Organic (kbA): Natural fertilisers such as compost and manure.
Seeds
Conventional: Genetically modified seed is widely used.
Organic (kbA): No genetically modified seed.
Control
Conventional: No organic inspection.
Organic (kbA): Regular inspections by independent control bodies.

Which fibre for what?

  • TENCEL™ Lyocell

    Tees & performance tops

    Smooth, cool feel and moisture management – for training and warm days.

    Shop tees
  • Organic cotton (kbA)

    Hoodies & relaxed fits

    Soft, cosy and robust – for everyday wear and cooler days.

    Shop hoodies

Every detail counts

It doesn't stop at the fabric.

For our sewing threads we currently use recycled polyester where strength and durability require it. Our next step: renewable alternatives for threads, prints, finishes and trims.

Sewing threads Prints Finishes Trims

Our material principles

Choose better. Use less. Keep exploring.

  • Natural where possible

    We prioritise natural, cellulose-based and renewable fibres where they make functional sense.

  • Recycled where necessary

    Where synthetics are hard to replace, we look for recycled alternatives.

  • Performance matters

    A garment only makes sense if it performs, lasts and gets worn.

  • Always improving

    Material innovation never stops. Neither do we.

We're not claiming the perfect material exists.

We're working towards it.

TENCEL™ is a trademark of Lenzing AG. Fibre information: tencel.com/claims